Bulletproof Ghee is thoughtfully produced in the traditional Ayurvedic method by slowly heating grass-fed butter over an open flame, carefully removing the moisture and milk solids resulting in pure, clarified butterfat that preserves only the best parts of butter. 

Naturally gluten-free and non-GMO, Grass-Fed Ghee is the perfect expression of buttery goodness. As versatile as it is delicious, try it drizzled over any food to upgrade your meal and power your day. 

Grass-fed Ghee’s high smoke point of 485°F make it great for most cooking applications, and all around pantry staple. This means your ghee-cooked foods, like roasted veggies, will not have oxidative damage that other, less stable cooking fats might. Cook, roast, bake, spread, drizzle, sauté, rub, glaze, brush … you get the picture. The uses of Grass-Fed Ghee are endless.

Bulletproof XCT Oil provides:

• Fast Energy – MCTs are easily converted to ketones, supporting energy needs of the body and brain.
• Helps maintain healthy cholesterol levels
• Nutrient Absorption - supports absorption of fat-soluble vitamins such as Vitamins A, D, E & K
• Supports Weight Management -- MCT's are shown to supports an increase in thermogenesis.
• Immune system benefits -- Studies support gut biome balancing capacity of Caprylic fatty acids
• Easy Storage - No refrigeration required and liquid at room temperature
• Make meals more Bulletproof - Flavorless and easy to add into diet. Mix into any smoothie, soup, sushi or most recipes

Upgraded Collagen is the gold standard for achieving the fastest possible healthy tissue repair, muscle matrix, bone renewal and recovery after exercise! 

It boosts mental clarity, reduces inflammation, improves your skin, and it mixes easily with other foods and shakes thanks to its neutral taste.

Benefits of Upgraded Collagen Include: 

• Fast Tissue Repair - provides the particular proteins that ensure cohesion, elasticity and regeneration of skin, cartilage and bone.
• Greater Flexibility and Mobility - makes the main building blocks of connective tissue more bioavailable and better absorbed into joints for greater flexibility and mobility.
• Strong Bone and Joint support - supports strong, heavier, denser bones and contains two building blocks of cartilage that are essential for refueling after exercise and sports.
• Revitalized Skin - promotes skin hydration, reduces the number of fine lines, prevents deeper wrinkles, and maintains the suppleness of your skin from the inside-out.
• Build Muscle - supports muscle building by facilitating the synthesis of creatine in the body.
• Reduce Aging - replaces the necessary proteins that diminish and breakdown from aging.
• Deeper Sleep - taken at bedtime deepens sleep, provides arginine to stimulate growth hormone release, and provides nutrients necessary to perform tissue repair while sleeping.
• Brain Function - provides glycine, a neurotransmitter involved in motor and sensory pathways as well as ATP synthesis.
• Upgraded Collagen supplies essential proteins that our bodies use to build and repair our bones, joint surfaces, skin, teeth, eyes, arteries, intervertebral disks, and much more. Collagen is one of the most important nutrients needed to maintain a strong body, keep you in healing mode, and counter-act the degenerative effects of aging.

Upgraded Collagen is a dietary supplement that can be added to any liquid drink, or meal you already make

Recommended Usage:  

• Use 1 tablespoon in 1/2 a cup or more of water or in your favorite beverage (like Bulletproof Coffee)

Grass-fed CollaGelatin™ provides twice as much collagen protein as plain gelatin, so you can make amazing desserts with even more benefits. 

Plain gelatin gels so firmly that you can’t use much in recipes. CollaGelatin™ lets you increase the protein while maintaining a firm, creamy texture in your dishes. 

Adding collagen and gelatin to meals adds necessary amino acids often missing in the Western diet, which are essential to supporting the body’s ability to repair and maintain healthy skin, joints and bones.

  • Bulletproof Coffees
  • Bulletproof XCT and Brain Octane Oils
  • Bulletproof Collagen and Varioius Supplements

12g of protein per bar
Quality fat from Brain Octane® oil to keep you full and focused
Gluten Free
Made with Collagen Protein from grass-fed cows

• Increase Energy
• Speed Recovery
• Boost Immune System

Upgraded Whey is the result of meticulous lab-testing and pure pasture-raised whey. The result of years of testing ways to upgrade of the purest pasture-raised whey on earth. 

Whey Protein with added Colostrum is minimally processed to keep the integrity and quality of the protein. Colostrum is added to support the health of our immune system, which is easily affected by stressors in our daily lives. Whey Protein helps supplement necessary amino acids to help repair our bodies. Upgraded Whey is tested for heavy metals and environmental toxins.

What makes Upgraded Whey different:

It’s Bulletproof. Integrity matters. The cows that made the milk source of the whey come from herds that graze year round on pesticide and chemical free natural grass pastures.

The cows are never fed grain or any genetically modified organisms, and they are not exposed to growth hormone treatment, chemicals, antibiotics, or injected pathogens.

The native whey protein concentrate in Upgraded Whey helps maintain the fragile immune boosting components naturally present in fresh milk. It is made from fresh milk, unlike most whey products, which are obtained from a waste product of cheese manufacturing.

We use proprietary filtration and drying which involves minimal processing to ensure the whey is not subjected to unsafe temperatures that would destroy the original protein components. 

This whey is not micro filtered, hydrolyzed, cross-flow filtered, or ion exchanged – all methods that denature the original proteins. 

There are no antibiotics, xenoestrogens, or rBGH.

The whey concentrate in Upgraded Whey supports your glutathione levels, which supports your antioxidant capacity against pollutants, stressors, and environmental toxins. 

Colostrum is included to give you an added boost of growth and immune factors five times stronger than normal whey.

There are no added fillers. Upgraded Whey is pure whey protein containing only the best ingredients to fuel your mind and body for peak performance.

XCT Oil powder gives you a sustained burst of energy for maximum mental capacity

What is Collagen?
Collagen is the largest and most abundant protein in the body, making up about 30 to 35% of the total protein. Collagen is in every tissue of the body and is the connective tissue in structures such as skin, hair, nails, bones, lungs, heart and liver. It is often referred to as the glue that holds the body together.

Collagen contains glycine, proline, and hydroxyproline, the three amino acids the body uses to manufacture its own collagen.

What does collagen do, exactly? 
1) Smoother, more hydrated skin

Skin and connective tissue contain special cells called fibroblasts that manufacture collagen. They can crank it out as long as they have plenty of glycine, proline, and hydroxyproline. The best way to get those amino acids is hydrolyzed collagen, which has been broken down so it’s more bioavailable. 

Hydrolyzed collagen:
Improves skin elasticity.
Decreases skin cracking.
Helps smooth out wrinkles.
Increases fibroblast density, a marker of healthy, elastic skin.
Increases skin moisture.

2) Stronger joints
Collagen can also strengthen joints, increasing their resilience. Several studies have found that taking hydrolyzed collagen decreases joint pain after exercise and makes joints more flexible. 

Collagen is also a great hack for endurance athletes, particularly if the preferred exercise is tough on joints. Long-distance running is the worst offender. Most sports take their toll, as can heavy lifting.

3) Faster recovery
Collagen is the main protein the body recruits to help build everything from the connective tissue in skin to the tendons that attach muscles to bone. It works well for several reasons:

Collagen forms a flexible matrix, covering new tissue while still allowing it to move. It acts as a sort of scaffold that holds everything together so other cells can rebuild.
It helps keep tissue clean.
It can assimilate with surrounding tissue, helping to bring pieces of tissue together.

The body’s collagen needs go up when injured. If recovering from something, try taking 10g of collagen or Collagelatin™ 2-3 times per day.

- Grass fed butter is full of high quality fats and nutrients.  

- It is higher in Omega 3's, vitamins and antioxidants.

- Decreases inflammation, protects against illness, supports immune system function, increases metabolism and improves gut health


78% cacao dark chocolate
Quality fat from XCT® oil to keep you full and focused
Sugar Free (not a low calorie food)


Mixes easily into coffee to give you steady, all-day energy for brain and body
Quickly and easily Bulletproof your coffee anywhere – no blender or refrigeration required
New formula tastes better and mixes more easily

Fuel from high quality fats, not sugar
Sustained energy
One step toward a sharper, stronger you
Convenient and pre-made

Activated charcoal is a highly absorbent material with millions of tiny pores that can capture, bind, and remove unwanted materials. The porous surface has a negative electric charge that attracts positively charged toxins and gas to be carried easily out of the body. 

Toxins from low quality, processed food, and environmental pollution are a real problem. It is important to help your body eliminate them to promote a healthy digestive system and brain. Chronic exposure to toxins produces cellular damage, allergic reactions, compromised immunity, and more rapid aging.

• Supports energy metabolism at the cellular level
• Contains the most ketogenic MCT in coconut oil, C8, from the heart of the coconut
• Quickly and easily absorbed by the body, and not stored as fat
• Cleaned, extracted and bottled without the use of harsh chemicals

Brain Octane Oil is the top choice for reaching peak brain performance all day.

Brain Octane Oil benefits:

• Fast Energy - Brain Octane, the shortest of the MCT’s, converts into ketone energy which can be used by the brain, faster than other fats or oils.
• Balancing of yeast in the gut—Studies show that there are gut biome balancing effects of caprylic fatty acids.
• Does NOT Increase Cholesterol – Metabolized differently than other types of fat
• Make Meals Bulletproof - Flavorless and easy to add into diet. Mix into any smoothie, soup, sushi, coffee or most recipes, for more intense mental activity

•Amazing Superfood
•Supports Normal Function of Vital Organs
•Superior Flavor

Have you been depriving yourself of chocolate? Maybe you’ve noticed that some expensive chocolate bars taste great, but then you crash and feel jittery later. Or maybe you’ve had a lifelong love affair with dark chocolate. 

Upgraded Cacao Butter is designed to be the highest quality chocolate. Where your chocolate comes from and how it’s created determine everything about how it will make you feel. All chocolate is produced by fermentation, and 80% of South American chocolate sampled recently had mold contamination. 64% of the microbes that ferment chocolate create toxins called mycotoxins. These toxins, even at so-called 'safe' levels approved for commodity chocolate, contribute to feelings of weakness, sickness, and lethargy. 

For regular chocolate, the health benefits don’t outweigh the risks. 

That’s why Upgraded™ Cacao Butter uses an optimized process to create chocolate without the toxins that make chocolate such a common source of problems.

Eating a high quality source of dark chocolate, like Upgraded Cacao Butter, has tons of benefits. People who eat high quality chocolate have lower markers of inflammation than those who eat regular chocolate. Studies indicate people who consume the highest amounts of dark chocolate are at least 53% more likely to experience enhanced cardiovascular health